I’m thrilled to announce today that Postcard will be available on iOS worldwide on February 19th. It has come a long way since the idea first started forming just over a year ago but I’m incredibly happy with
final result. A huge thanks to everyone who encouraged me and helped me test and improve Postcard to where it is today.

As of today the new launch page has been posted and you can see a video preview of the app sending a message out
to several networks including, of course, my own website!

So what makes Postcard special? Well,

  • It’s a write once, share everywhere authoring tool that gives you post-by-post control of where you share
  • It lets one network serve as a ‘host’ and the remaining networks share a link back to that ‘host’ network’s content
  • The ‘host’ feature can be used to effectively overcome message length and media type limitations of some networks i.e. Host a video with a long message on Facebook and share it to Twitter
  • It allows any prepared website to also receive the posted content
  • There is already a WordPress plugin available for download

While posting to one’s own website may not be the first feature that I’m advertising, it is the one I am personally most excited about because it represents most strongly why I first started building this app in the
first place – to help people solve content ownership and control issues I see prevalent in the shape of social media today. There is a big opportunity with this app to make sure your website doesn’t go stale as
you post regular short form content to social networks. Furthermore, if advertising revenue or lead generation are important aspects of your website, there’s all the more reason to take advantage of the ‘host’ feature and draw traffic from networks to your website.

Postcard and its API Protocol are my attempts at moving toward a more open and standardized model for the way we use social networking. For those of us who are active content creators, I think this marks a very important change in the way we use social media.

This week I’m preparing for launch next Wednesday and am happy to answer any questions about the app and how it might help empower the way you use social media.



I originally wrote this on the App Rewards Club Blog Site. Please visit the site for more information on contacting Ken or I about how we can feature your apps.

Version 2.0 – Refining our business model

Today Ken and I are proud to announce the launch of App Rewards Club Version 2.0. We decided to make several changes to improve the offering to developers and users alike.

  • Our service is now 100% free for everyone. Any free app of any kind can be featured at absolutely no cost. No sales data required, nothing.
  • Featuring an app with us is as simple as contacting us with an iTunes ID and a day/date range of when your app will be free. We are also rolling out a way to distribute gift codes for paid apps (read on) (more…)

If you’re a multi-talented individual, others might tell you that you can do it all. Heck, you might very well be telling yourself this too. However, whether you actually should do a venture on your own is a totally different matter. Personally, I struggle with this issue and have ultimately concluded that, no, I shouldn’t be trying to do every aspect of a project by myself. Somewhere in that revelation I realized an interesting similarity between my work challenges and one of my favourite card games, Euchre.

“I’m going alone”

In the game of Euchre, ‘going alone’ is a risky move. You tell your partner to put down their cards while you attempt to take all the ‘tricks’ in that hand alone for extra team points. You make that decision based on a hunch, but you very rarely have enough information to be absolutely sure. Needless to say, it goes wrong sometimes (you don’t get the extra points) and very wrong other times (your opponents win the hand with bonus points for not calling the suit). In my personal Euchre experience, going alone burns more than it pays off. While my perceived success rate might be due to my own lack of expertise in Euchre, it only solidifies the argument I’m making.

Doing it all is risky

Much like in Euchre, choosing to do it all alone in business is a risk. While we might not be given the opportunity to have a teammate in real life the way we are assigned one in Euchre, working alone is like trying to play a 3 player Euchre game going alone every hand against a two players. Sure, it’s going to work sometimes, but when it does, it is a meeting luck and preparation. That’s not to say that successful solo entrepreneurs are lucky people, because the ‘preparation’ is an incredibly important part of that equation; it’s all the expertise and hard work that gives you a fighting chance, much like a newbie Euchre player would just get destroyed going alone every hand without any sense of strategy.

Teammates curb risk and see things differently

In Euchre, teammates are the lynchpin of a steady game. While you can’t actually talk to your teammate in the game, skilled players know how to read each others’ plays to extrapolate what the rest of their hand probably looks like. Good teammates work in sync and play around each other’s strengths and weaknesses wherever possible in order to secure more tricks for the hand. It can truly be a beautiful synergy and, in my opinion, the most exhilarating part of playing Euchre.

This is exactly what a partner in any business endeavour can be too: someone to complement your weaknesses, see all the challenges ahead from a completely different point of view, celebrate your victories and failures with, and help maintain the team morale.

Cheers to partnership

With that, I raise a glass in toast to partnership and collaboration. It’s something I’ve only done sparsely in the past but every single time it’s made what I do better. As I near the beta release of my app Postcard, which I am very proud of, I still can’t help but think what it might look like if I built it with someone else’s help. As far as my own products go, it has been by far the most isolated from external assistance. Some of the most challenging parts of this endeavour have been constantly trying to play my own devil’s advocate, maintaining emotional stability through the highs and lows of the creation process and keeping both design and development moving forward as well as managing my own marketing communications – problems a second set of hands would have helped with tremendously. It is my goal in the future to work with others more and stop trying to go alone. I’m confident it is the key to being my best.

I’m proud to announce today that I’ve finally released a long overdue update for my website. The old one was getting a bit stale and the portfolio was seriously out of date but other things, namely client work, always took priority. One of the biggest reasons I finally got around to actually updating my site was out of necessity to start ‘dogfooding’ Postcard in preparation for its beta and upcoming release. As a result, you’ll notice some strong similarities between this site’s layout and the Postcard launch page.

Today I wanted to briefly go over some of the new website functionality that is integrated with Postcard.

The header image

You see that image at the top with my goofy expression? That’s a ‘selfie’ I took a little while ago and when I sent it to my social networks, including this website, I tagged it with ‘#profile’. That tag functions as an indicator to Postcard that this is my new profile picture.

The ‘Interesting Links’ section

Similar to my header image, the interesting links section functions through the power of tagging my posts as ‘interesting’ or ‘useful’. However, you might notice that not all these posts have been explicitly labelled as ‘#interesting’ or ‘#useful’. That’s because postcard includes the ability to privately tag posts and not occupy message space.

The ‘About Me’ section

At the bottom of my About page I embedded a picture gallery. It is simply a gallery of recent image or video content I post directly to this website. Much like Instagram’s website, you can click on any image to navigate the pictures through a modal overlay. You’ll notice that this gallery works well in any size, whether you are on a desktop or mobile phone. That’s because Postcard (as well as this website) is design responsively to fit well in any situation.

Beta begins

As of today I’m finally actively approaching people who have signed up to beta test Postcard and I’d be happy to work with others who are interested but haven’t signed up yet. Just email me at kyle@bitwit.ca or signup on the launch page and I will reach out to you very soon.