Blog Archives
App Rewards Club’s First Report
This morning Ken and I released our first report on the App Rewards Club blog. Inside, we’ve shared aggregate results for 12 apps that switched from paid to free as well as some analysis on Free App A Day. In addition, there’s also other news about our business so far. I hope you enjoy the
App Rewards Club
I’ve been a little bit secretive about what I’ve been working on lately, but with our launch approaching it’s time to let the cat out of the bag and start talking about App Rewards Club.
Company, App, or Individual – How Do You Represent Yourself?
Company, App, or Individual – How do you represent yourself when entering the iOS Market and communicating? Some pros and cons
Marketing Driven vs. Product Driven Development (“Indie” Is Irrelevant)
The definition of “Indie” is doomed to ambiguity and subjectivity, but it doesn’t really matter anyway. There are two types of development – Marketing driven and Product driven. This is what really defines you.
Setting Reasonable Market Expectations
What can we do to set stronger more attainable goals for ourselves? How can we become thought leaders on our marketplace’s economics? I hope that you will join me in discussion. The remainder of this article is about the expectations and goals I am setting for myself this fall.

