Blog Archives

Pixel Fighters: A Post-Mortem

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Allow me to get straight to the sales juice of this post, the rest can come from there. This project cost me a total of $5000 for the original game and $2000 in my second major update.  As you can calculate from the numbers, I’ve made only about $2250 in the past year and a quarter.

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Brief Reflections On A Meeting With iTunes Canada

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This week, thanks to my employer, I was very lucky to have the opportunity to visit iTunes Canada and meet several employees who manage marketing. I was ridiculously excited about the chance to visit an Apple office and hear about App Store marketing from the source. It was a great experience, everyone was really friendly

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Company, App, or Individual – How Do You Represent Yourself?

Company, App, or Individual – How do you represent yourself when entering the iOS Market and communicating? Some pros and cons

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Marketing Driven vs. Product Driven Development (“Indie” Is Irrelevant)

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The definition of “Indie” is doomed to ambiguity and subjectivity, but it doesn’t really matter anyway. There are two types of development – Marketing driven and Product driven. This is what really defines you.

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Setting Reasonable Market Expectations

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What can we do to set stronger more attainable goals for ourselves? How can we become thought leaders on our marketplace’s economics? I hope that you will join me in discussion. The remainder of this article is about the expectations and goals I am setting for myself this fall.

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