Blog Archives

App Rewards Club’s First Report

DownloadsGraphNew

This morning Ken and I released our first report on the App Rewards Club blog. Inside, we’ve shared aggregate results for 12 apps that switched from paid to free as well as some analysis on Free App A Day. In addition, there’s also other news about our business so far. I hope you enjoy the

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Pixel Fighters: A Post-Mortem

Apr19th-Pixel-Family-Sales-Data

Allow me to get straight to the sales juice of this post, the rest can come from there. This project cost me a total of $5000 for the original game and $2000 in my second major update.  As you can calculate from the numbers, I’ve made only about $2250 in the past year and a quarter.

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Setting Reasonable Market Expectations

SalesDatatoOct5

What can we do to set stronger more attainable goals for ourselves? How can we become thought leaders on our marketplace’s economics? I hope that you will join me in discussion. The remainder of this article is about the expectations and goals I am setting for myself this fall.

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A quick update – 4 months since launch

SalesupdateJune2011

It has now been a little bit over 4 months since launch – a short and simple update in follow up to my post “2 Months Since Launch”

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2 Months Since Launch – Sales and All

SalesData2Months

It’s been 2 months since my original launch in late January and I am continuing my effort to be ultra-transparent about my experience.  Let’s start this entry off with a sales graph that answers the big questions and then I’ll dissect a bit further.

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